Corporate Facts

First set up in Singapore in 1984, Pilot Pen (S) Pte Ltd has expanded rapidly to become the leading brand of disposable writing instruments in the country. Today, the Pilot brand is synonymous with easy-to-use writing instruments that combine superior quality with innovative writing technology and aesthetic designs.

Recognised and trusted as a dependable, consumer-oriented brand, Pilot pens are widely used in schools, offices and homes. The strong local demand for Pilot pens has resulted in Singapore having one of the world's highest per capita consumption of Pilot pens!

Recently, Pilot Pen Singapore recorded overwhelming sales. Although no particular product dominated sales, the launch of new products such as the V-Board Master, FriXion Ball and Nextage enjoyed tremendous success and further enhanced Pilot's commitment in bringing top-quality writing instruments to Singapore consumers.

Catchy television commercials and creative print advertisements were integral to Pilot Pen's success in Singapore; in fact, outside of Japan, Singapore broadcasts the highest number of Pilot television commercials. However, Pilot Pen Singapore goes beyond that medium to foster closer relationships with their customers, organising personal demonstrations to channels to better educate consumers about its range of pens and correct usage methods.

From a corporate social responsibility approach, Pilot Pen Singapore has taken an active role in community efforts, especially towards student-related events and sports activities. Since 1994, Pilot Pen Singapore has been a sponsor of the National Inter-School Badminton Championships for both primary and secondary schools, working closely with the Ministry of Education to cultivate young sports talents in the student community. In addition, Pilot Pen Singapore is an ardent supporter of "The New Paper Be Yourself Day" where students hang up their uniforms and dress up to express their personalities for a charitable cause.